Mad River Studio & Store, a locally owned retail store in the quaint coastal town of Southport, NC, offers a unique collection of home furnishings and accessories in celebration of the calm and casual coastal lifestyle.

Since opening just three years ago, Mad River owner/designer Gwen Tanner, continues to fill her store with carefully curated collections of hand-selected items from both local and global markets.  This blend of style and function has become Tanner's signature, and provides the customer the opportunity to fill their home with things they love.  The best compliment Tanner hears repeatedly is when her customers walk through the store's front door, exhale, and exclaim that "I just want to live here."  That is the same calming reaction that SCORE Cape Fear Region mentors Jim Poppe and Sara Raleigh had when they first entered the store.

Tanner and her entire Mad River team are busy preparing for the holidays and they are kicking off the season of gratitude with a lightly catered Open House, their way of showing their gratitude to their customers...old and new.

The all-day event is open to the public and is scheduled for Thursday, November 16, 2017, from 10:30 am to 7:00 pm.  Door prizes, specials and the ever popular "Mad Bucks" will be available to every shopper.  Simply come by, sip, savor, and shop.

In addition to the Grateful celebration, Mad River will roll out their Holiday Wish List program, providing the opportunity for customers to share gifting hints to let others know what they would like to receive from Mad River.



Mad River Studio & Store

619 N. Howe Street, Suite B

Southport, NC 28461


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