SCORE Cape Fear Region Client

Island Time Water Tours

Opens and Thrives During The Pandemic

Carolina Beach, NC — April 27, 2021- Captain Shelia Marshall, owner of Island Time Water Tours has come full circle in life. After over ten years of owning a large fishing boat, and with experience as a registered nurse, as a Director of Marketing, and in property management -- she is now doing what she LOVES…the water.

She has lived in Carolina Beach her entire life and learned that not everyone wanted or could afford to go fishing but just wanted to be on the water. From that lesson Island Time Water Tours was born, opening in May of 2020 with her 23 ft Avalon Tritoon pontoon boat, which is docked at the Carolina Beach Municipal Docks. Island Time Water Tours offers boat trip packages from a 1.5-hour tour to a full day of fun on the water for up to six people.   They offer excursions to Southport, Wrightsville Beach, Topsail Island, Masonboro Island, Sharks Tooth Island, or wherever the wind wants to go that day.

Captain Shelia sought guidance and input from SCORE CAPE Fear Region mentors and feels that working with them gave her the confidence to open during the pandemic through the development of her business plan, and by using them as a sounding board for ideas. 

Ron Henderson, SCORE Cape Fear Region Mentor says, “We worked with Shelia broadening our efforts to help her build a comprehensive business and financial plan for her 2nd year of operations”. Dennis McGrew, her other SCORE Cape Fear Region mentor, adds, “Island Time Water Tours had a great first year considering they opened during the pandemic, but efforts to expand her marketing and promotions while building influencer and referral networks should lead to more than a doubling of charters and enhanced the business’ profitability”.

Whether you are looking to relax while cruising along the ICWW enjoying the beautiful scenery and watching the occasional dolphin or sea turtle, or you want to go clamming, or look for shells on white-sand beaches, Captain Shelia and Island Time Water Tours are ready to book your perfect boat trip today!

Island Time Water Tours boat and the Carolina Beach Municipal dock are both handicap accessible, and all passengers are provided with a safety review and a USCG life jacket.

For more information about Captain Shelia and Island Time Water Tours, or to book your next adventure visit or find her on Facebook and Instagram.

Island Time Water Tours

6 Carl Winner Drive

Carolina Beach, NC 28428,


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