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Maintaining a business blog is just as critical. Here are reasons you might want to use that expertise to keep your business blog active.
Research shows that consumers spend $5,400 a year on impulse purchases. How can retailers improve merchandising to take advantage of impulse buyers?
How do you market a business in a dull field, like industrial manufacturing, accounting, or freight forwarding? Here are 8 tips to make your marketing interesting.
Here’s an overview of what influencer marketing is, how impactful it is as a marketing strategy and how you can use influencer marketing for your business.
What are journalists and other members of the media looking for when they read your business’s press release?
In step 9 of the “16 Steps to Starting a Business While Working Full Time" ebook, learn how and why to invest in your professional image.
Is email marketing outdated? These stats show otherwise. Learn why email works and why it is critical for the success of your small business.
Ensure a memorable, successful event by creating a three-stage marketing plan for before, during, and after your pop-up shop event.
A whopping 79 percent of all U.S. adults who use the internet are on Facebook. So what types of Facebook posts get all those users’ attention?
Pop-up shops are temporary by definition, but the concept is proving to have surprising longevity.
The sign-off section of an email provides a ripe opportunity to add a unique touch to automated messaging. Learn how to create a well-executed sign-off.