Marketing, Public Relations & Sales Resources

In today’s authenticity-driven landscape, small businesses have a leg-up on big businesses. Learn how your small business can compete against large companies.

Do you know what you’re doing with your small business marketing? Find out how to write a marketing plan by answering five simple questions.

Here’s how you can compete when it comes to using social media, email, and other marketing tools to create a vibrant beauty business.

This session will discuss the most widely used analytics tools and how they can guide businesses and marketers with strategy, implementation and evaluation. Read more

Pay-per-click is one of the most powerful digital marketing strategies, but it’s extremely easy to waste money quickly. These tips will optimize your approach.

If your business isn’t marketing to Millennials -- using texting as a marketing tool—you could be left behind.

A content planning strategy is a useful tool for your business Learn how to develop a system for blog posts, social media updates, shareable videos, photos etc.

Is a rebrand needed for your business? This article paints the situations when a rebrand is needed and how to execute. Read more

Given the slim margin for error, can you afford for your e-commerce website to turn customers off? Learn how to compete against other commercial sites.

Here are some ways feedback can be shared to bring about better alignment and cooperation between sales and marketing.

In today’s digital-driven marketplace where information is instant, limitless, and consumer-centric, learn three essential healthcare marketing tactics.

Here are 40 content ideas to keep your social media posts fresh. They include posts about your business and industry and posts with personality.