Marketing, Public Relations & Sales Resources

Here are 6 ways to spark growth by generating leads, producing sales, and hiring top professionals on LinkedIn.

Lead scoring is a way of ranking your sales leads by likelihood to purchase. Learn how to be more efficient with your sales approach with this practice. Read more

A new generation is coming of age and starting to enter the work force. How much do you know about Generation Z?

Via this step-by-step guide, learn how to create a marketing strategy for your startup while still working full time.

Marketing automation drastically reduces the man-hours required for marketing and sales tasks. Learn how to leverage tools so you can focus on direct sales.

In today’s authenticity-driven landscape, small businesses have a leg-up on big businesses. Learn how your small business can compete against large companies.

Do you know what you’re doing with your small business marketing? Find out how to write a marketing plan by answering five simple questions.

Here’s how you can compete when it comes to using social media, email, and other marketing tools to create a vibrant beauty business.

This session will discuss the most widely used analytics tools and how they can guide businesses and marketers with strategy, implementation and evaluation. Read more

Pay-per-click is one of the most powerful digital marketing strategies, but it’s extremely easy to waste money quickly. These tips will optimize your approach.

If your business isn’t marketing to Millennials -- using texting as a marketing tool—you could be left behind.

A content planning strategy is a useful tool for your business Learn how to develop a system for blog posts, social media updates, shareable videos, photos etc.