Research says that for every $1 spent on E-Mail marketing there is an average $44 return on investment. To generate such positive outcomes, businesses have to reach the right customers with targeted campaigns. If you feel your E-Mail efforts don't yet pay off, this workshop is for you! This class will teach basic and advanced techniques to propel your E-Mail efforts.
This class will cover :
The 5 C’s of E-Mail Marketing Basics
How to create a content calendar with a complimentary digital version sent to all students
How to pick the E-Mail platform right for your business
Anatomy of E-Mail design
Best times and days to send E-Mails
Why List Segmentation is important (case study provided)
How to create E-Mail graphics using Canva
How to set up Google analytic tracking links
A/B Testing Tips
Presenter: Patty Ross
Patty has over 20 years experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million dollar business. She has
spent 17 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including financial, legal, health and beauty, motorsports, landscape design, cbd/cannabis, restaurants, political activism and non profits. Golden State Marketing and her other business, California Wine
Marketing, were founded in 2006.